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Sony

Sony Corporation is a famous tech and media manufacturer, with interests in wide variety of markets. They began their venture into phone market by partnering with then-famous Swedish firm Ericsson, forming a duo under Sony-Ericsson brand. This brand was relatively short lived however, and Japanese bought out their Swedish partners’ part of shares in early 2012. Even before era of smartphones, Sony’s phones had heavy focus on quality of their digital cameras. Fashionistas around the world used them for their needs long before Instagram became as widespread as it is today, and K750i model ruled supreme in this sector in mid-00’s. Still, Sony never broke into top 3 sales-wise, always trailing behind Apple and Korean giants. This led to a general crisis at the end of that decade with many employees being fired. Sony also tried to capitalize on their popular PlayStation brand, developing Xperia Play phone in 2011. Striving for perfection, in 2017 company release first ever 4K smartphone - Xperia XZ Premium. It boasts octa-core Kryo CPU and proximity sensor.


Sony Ericsson Xperia X3
Sony Ericsson Xperia X3